Mar
15
Inside CNN's upfront pitch to advertisers
Posted in: Uncategorized
CNN is making its rounds to media agencies with its upfront pitch, unsurprisingly leaning heavily into the 2020 presidential election.
This week the news behemoth brought its so-called CNN Experience to Horizon Media. The presentation comes on the heels of AT&T receiving approval from an appeals court to move forward with its acquisition of CNN parent WarnerMedia.
Now under AT&T’s leadership, CNN President Jeff Zucker told Horizon staffers that the network will lean heavily into the company’s data capabilities to grow its digital business. (Zucker also recently gained oversight of WarnerMedia’s sports division.)
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