MLB plans shorter baseball ad breaks, and MDC Partners (finally) charts a path: Friday Wake-Up Call


Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.

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Sephora axed its cosmetics collection created with Olivia Jade Giannulli, the popular YouTuber and Instagram influencer caught up in a massive college admissions cheating scandal. Her parents, actress Lori Loughlin and fashion designer Mossimo Giannulli, were among dozens of people accused of lying or cheating to get their kids into college. The makeup collection was called “Olivia Jade x Sephora,” and Sephora probably no longer wanted its name attached to hers. As Ad Age’s Adrianne Pasquarelli writes, commenters posted Twitter urging the company to drop 19-year-old Giannulli, a student at the University of Southern California. “@Sephora, you gonna fire that Olivia Jade?” one person wrote.

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