Hasta La Creative!

Scooter mania

One of the first things I noticed upon arriving in Austin on Thursday was the scooters. They are everywhere on the sidewalks, in sad piles on the sides of highways, and zooming around the city streets. I have yet to step foot on one because I’m a terrible driver and would prefer to spend my South by Southwest experience alive.

Anyway, with so many new people in town who aren’t used to the scooters, Lyft worked with its Austin-based creative shop McGarrah Jessee on a concept called “Scootiquette.” The agency worked with Lyft on an interactive booklet to help educate riders, social media tips and an on-the-ground activation.

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