Jan
31
Sprint teams Bo Jackson with mermaid, flying horse in Super Bowl return
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Sprint is teaming its gang of robots with former NFL and MLB all-star Bo Jackson for its third straight Super Bowl appearance.
The 30-second spot, produced by creative agency Droga5 (in its third straight Super Bowl with Sprint) once again takes aim at Verizon and AT&T for the companies’ high prices.
The robotsEvelyn, Atlas and Sassbotbrainstorm with Sprint pitchman and former Verizon spokesman Paul Marcarelli on how they can tell people that having “both”in this case value and great serviceis better. The company claims a family plan of four can save AT&T and Verizon customers $1,000 a year if they switch to Sprint.
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