Jan
30
Watch Alexa failures in Amazon's Super Bowl commercial
Posted in: Uncategorized
Amazon recruits celebrities to test Alexa technologies — but not all of them make the cut in its Super Bowl ad.
In the 90-second commercial released on Wednesday, Alexa is shown embedded in a microwave. “We are putting her in a lot of stuff now,” an employee says. “But trust me, there are a lot of fails.”
Those “failures” include putting Alexa into Forest Whitaker’s electric toothbrush; the collar of Harrison Ford’s dog; and the hot tub of Ilana Glazer and Abbi Jacobson. Then there was the “incident,” where Alexa turned off the power of the entire Earth.
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