Hasta La Creative!

It’s the time of year where companies go all-out to advertise their brands and products at the Super Bowl. Broadcaster CBS is getting more than a $5 million market rate for each 30-second ad airing during Sunday night’s game. And then there are the millions spent on sponsorships, side parties and more, let alone the $190 million expected to pour into the Atlanta economy.

With more than 100 million viewers focused on the Big Game, it’s a great way to be noticed, to make waves, to convince people to buy your products and interact with your brand. But what if companies also put that same kind of effort into creating stellar customer experiences all year round?

Hear me out. PwC research found that 65 percent of U.S. consumers say that a positive experience with a brand is more influential than great advertising or marketing. Ads and branding get you noticed, but we are judged by the experiences we create for our customers every single day.

Continue reading at AdAge.com