Jan
29
Watch Toyota's Super Bowl ad starring a female football player
Posted in: Uncategorized
Toyota is leaning into female empowerment with a Super Bowl ad that features Antoinette “Toni” Harris. She is the first female football player who does not play a specialist position like kicker to be offered football college scholarships.
The ad, released today, is from Burrell Communications and directed by Joe Pytka, who has directed more than 80 Super Bowl commercials. The narrator is Jim Nantz, who will call Sunday’s game for CBS.
The commercial shows Harris loading football gear into the back of a Toyota RAV4 and then doing some intense training, while Nantz talks about how she defied the odds.
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