Stella Artois reprises 'The Big Lebowski' and 'Sex and the City' in Super Bowl ad
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The Dude is back, and so is Carrie Bradshawbut only for a few seconds. Jeff Bridges and Sarah Jessica Parker reprise their roles from “The Big Lebowski” and “Sex and the City” in a Super Bowl ad for Stella Artois that was released today.
The 45-second spot from Mother New York shows the two actors in character swapping their usual drinks for the Anheuser-Busch InBev-owned brew. Bradshaw was known for her love of Cosmopolitans, while Jeff “The Dude” Lebowski is synonymous with White Russians. In the ad, the two characters bump into each other at a restaurant after ordering StellasThe Dude calls his a Stella “Ar-toes”creating a stir among the wait staff.
The show and movie were both debuted in 1998, making the ad seemingly tailor-made for GenXers and older millennials. But Stella execs are banking on a wider appeal.
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