Big brands try reusable packaging. Plus, Mark Zuckerberg defends Facebook's ad model: Friday Wake-Up Call
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What cause could unite competitors like Unilever and Procter & Gamble, or PepsiCo and Coca-Cola? They’re part of a new initiative to cut down on packaging waste, along with about 20 other companies. The program, called Loop, entails “reusable containers that customers order online or purchase in stores and return to the company when finished,” as Bloomberg News reports. Basically, it’s a reincarnation of the milkman model, with containers getting used over and over. Recycling company TerraCycle is at the heart of the program, which will have a small-scale start in May in Paris and New York, New Jersey and Pennsylvania. As an added perk, the new containers are stylish; Haagen-Dazs comes in a chic aluminum canister, and Unilever deodorants are delivered in minimalistic metallic pellets. For legacy brands that have struggled to get consumers excited about what they stand for, this is a very smart move.
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