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Since so many teenagers get health information online, the artificial intelligence-powered bot is meant to give fast answers in a judgment-free, anonymous setting in a manner that’s comfortable for the audience instead of kids going to unchecked online sources or YouTube for important information. Users can find information about anything from puberty, sexually transmitted diseases and pregnancy to crushes and masturbation on Roo, which can be accessed on mobile phones at Roo.PlannedParenthood.org. And if they can’t find what they’re looking for, Roo can connect them to other resources, like live educators via Planned Parenthood’s Chat/Text program.

“Helping teens access trusted information especially since so many young people aren’t getting the sexual health education they need makes this a rare sort of digital product,” Work & Co co-founder Gene Liebel said in a statement.

Initiatives like this one are meant to help Planned Parenthood give information to hard-to-reach audiences like teenagers who don’t receive sex education or are receiving abstinence-only education. In recent years Planned Parenthood has been on the offensive about the breadth of resources they provide as conservative lawmakers and anti-abortion groups have sought to defund the organization.

Continue reading at AdAge.com