Jan
24
Taco Bell's nacho fries get a third movie trailer treatment
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Marsden is known for roles including Teddy Flood on “Westworld” and for movies ranging from “X-Men” to “The Notebook.”
“I think he brings the celebrity power and acting chops needed to really sell the idea,” says Brett Craig, CCO of Deutsch’s Los Angeles office. “It’s a preposterous premise, but we play it all so straight-faced and having someone like James Marsden just adds to the satire.”
Last year, the fries were promoted with a “Web of Fries” campaign from Deutsch starring Josh Duhamel, who reprised his role in the conspiracy trailer’s follow-up summer spot, “Web of Fries II: Franchise Wars.”
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