Jan
10
McDonald's U.S. regions to get agency choices after OMD-only approach
Posted in: Uncategorized
To borrow a line from McDonald’s, some U.S. franchisees just aren’t “lovin’ it” when it comes to working with the chain’s media agency, OMD.
The Omnicom Group shop won an account handling media buying across the U.S. for local co-operative groups of McDonald’s operators in 2017. OMD also does McDonald’s buying at a national level.
But now, OMD is about to get some competition on the local business.
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