Jan
10
Hulu looks to prove to advertisers that commercials drive business results
Posted in: Uncategorized
TV companies are on a quest to prove to advertisers that commercials drive specific business results, like test driving a car or actually making a purchase. And Hulu is the latest company to introduce an attribution product that will allow marketers to measure these business outcomes and return on investment.
Hulu’s product, which is currently in beta, matches advertisers’ customer data with the streamer’s own data from its 25 million subscribers.
The company expects the product to be fully rolled out by the second half of the year, in time for the upfronts selling season, where TV networks look to get commitments for a bulk of their ad time for the following season.
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