Pantene's baby brand ambassador, and the latest from CES: Thursday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
A Japanese baby with an amazingly full and fluffy head of hair went viral on the internet. And she found her calling earlier than most: Baby Chanco is already a Pantene model. “We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support,” Yoshiaki Okura, P&G Japan hair care associate brand director, told People magazine. Pantene also made a short film about Baby Chanco, a tale about embracing what makes you different. It’s called “The Hairy Tale.”
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