Experts weigh in on the promise — and the hype — of AI


One of the main topics of conversation this week at the Consumer Electronics Show in Las Vegas is artificial intelligence what it means for consumers and how marketers should prepare. Ad Age spoke with two experts in the field to get their takes.

Allan Cook, the digital reality business leader at Deloitte Digital

One of the upsides to attending CES every year is that one becomes adept at separating hype from reality. What was yesterday’s bright and shiny promise may have fizzled by the time the next January rolls around.

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