A record-breaking tweet, CES opening day and a Super Bowl countdown: Tuesday Wake-Up Call
Posted in: UncategorizedWelcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
The kid who wanted free chicken nuggets from Wendy’s no longer holds the record for the most-retweeted Twitter message. The honor now belongs to Japanese billionaire Yusaku Maezawa, who founded an online clothing company called Zozo, and who’s got a thing for self-promotion and stunts; he also signed up to be the first private customer on a SpaceX ride around the moon. It’s completely understandable that his tweet racked up 5.9 million retweets, since he offered prize money to Twitter users. As The Verge writes, Maezawa’s tweet “says he’ll personally pay one million yen (about $9,200) to 100 people that follow and retweet him.” For a guy like Maezawa, $920,000 is spare change. He once bought a Basquiat for $110.5 million.
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