The 10 most-viewed holiday campaigns of 2018
Posted in: Uncategorized.mfp-fade.mfp-bg { opacity: 0; -webkit-transition: all 0.15s ease-out; -moz-transition: all 0.15s ease-out; transition: all 0.15s ease-out; } .mfp-fade.mfp-bg.mfp-ready { opacity: 0.8; } .mfp-fade.mfp-bg.mfp-removing { opacity: 0; } .mfp-close-btn-in .mfp-close{ color:#fff !important; } .mfp-fade.mfp-wrap .mfp-content { opacity: 0; -webkit-transition: all 0.15s ease-out; -moz-transition: all 0.15s ease-out; transition: all 0.15s ease-out; } .mfp-fade.mfp-wrap.mfp-ready .mfp-content { opacity: 1; } .mfp-fade.mfp-wrap.mfp-removing .mfp-content { opacity: 0; } #viralheader{ padding-bottom: 15px; float:left; } #viralbrand, #viralagency, #viralview, #viralspot { font-family: “outsiders”; font-size: 18px; padding-right: 60px; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { font-family: “retina”; font-size: 18px; padding-right: 10px; } #viralrow{ width: 600px; float: left; padding-top: 10px; margin-bottom: 60px; } #header-chart { float: left; font-weight: 700; font-family: “retina”; font-size: 18px; } #header-powered{ float: left; font-weight: 400; font-family: “outsiders”; margin-left: 30px; font-size: 18px; } #header-logo{ float: left; width: 130px; margin-top: -12px; margin-left: 6px; } #viralrank{ float: left; width: 40px; color: #000000; font-size: 20px; font-weight: 700; padding-left: 0px; font-family: “outsiders”; } #viraldetails{ float: left; width: 350px; } #viralthumb{ float:left; } #viralthumbbg img{ width: 210px; } #playbutton{ position: relative; margin-top: -90px; margin-left: 70px; } #viralfirstrow{ float: left; font-family: “retina”; } #viraltitle{ float: left; width: 280px; font-size: 18px; line-height: 1.2em; padding-right: 10px; } #viraltitlebackchart{ float: left; width: 215px; font-size: 18px; line-height: 1.2em; padding-right: 5px; } #viralpercent{ float: left; color: #000000; font-size: 18px; line-height: 1.25em; font-family: “outsiders”; } #viralsecondrow{ float:left; } /* This adds padding from top and bottom */ .custom-popup .mfp-container { padding-top: 40px; padding-bottom: 40px; } /* This adds max-width to popup content */ .custom-popup .mfp-content { width: 100%; max-width: 700px; } /* This makes “#popup-with-something” scale down proportionally */ /* .custom-popup { width: 100%; height: 0; overflow: hidden; padding-top: 56.25%; } */ /* This is an element itself */ .custom-content { /* background: #EBE8E8; position: absolute; top: -3px; */ left: 0; width: 100%; height: 100%; box-shadow: 0 0 8px rgba(0, 0, 0, .6); } #notes{ clear: both; font-family: ‘Outsiders’; font-size: 12px; line-height: 20px; } .story a { color:#000; text-decoration:underline; } @media only screen and (min-width : 479px) and (max-width : 768px) { #viralrank{ float: left; width: 20px; padding-left: 0px; font-size: 15px; } #viralrow { margin-bottom: 50px; } #header-chart{ width: 180px; font-size: 20px; } #header-powered { font-size: 15px; } #header-logo { width: 130px; margin-top: -6px; margin-left: 6px; } #viralfirstrow{ padding-bottom: 5px; } #viraltitle{ width: 200px; font-size: 15px; line-height: 1.25em; padding-right: 5px; } #viralbrand, #viralagency, #viralview, #viralspot { font-size: 15px; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { padding-right: 10px; font-size: 15px; } #viraltitlebackchart{ width: 140px; font-size: 14px; line-height:1.25em; } #viralthumbbg img { width: 180px; } #playbutton { margin-top: -85px; margin-left: 60px; } #viralpercent{ font-size:15px; } #viralsecondrow{ float:none; } #viraldetails{ width: 250px; } } @media only screen and (max-width : 478px){ .custom-content iframe { width:360px; } #viralrank{ float: left; width: 20px; padding-left: 0px; padding-top: 0px; font-size: 13px; } #header-chart{ width:210px; font-size: 20px; float:none; margin-bottom:10px; } #header-powered { font-size: 15px; margin-left: 0px; } #header-logo { width: 130px; margin-top: -6px; margin-left: 6px; } #viralfirstrow{ padding-bottom: 5px; float: none; } #viraltitle{ width: 160px; font-size: 13px; padding-bottom: 2px; float: none; line-height: 1.25em; } #viraltitlebackchart{ width:160px; font-size: 12px; padding-bottom: 2px; float:none; line-height:1.2em; } #viralbrand, #viralagency, #viralview, #viralspot { font-size: 13px; line-height: 1.3em; } #viralbrand span, #viralagency span, #viralview span, #viralspot span { font-size: 13px; } #viralpercent{ float: none; line-height: 1.25em; font-size: 13px; } #viralsecondrow{ float:none; } #viraldetails{ width: 150px; } #viralthumb { padding-left: 10px; } #viralrow{ width:400px; margin-bottom:20px; } #viralthumbbg img{ width:120px; } #playbutton{ margin-top:-70px; margin-left:30px; } #notes{ clear:both; } #viralheader { padding-bottom: 15px; margin-bottom: 15px; } }
While heartwarming ad campaigns tend to be most common around the holidays, this year campaigns utilizing humor were most viewed and shared.
Google came out on top of this year’s holiday chart, as measured by AcuityAds, with their nostalgia filled “Home Alone”-themed campaign, Home Alone Again, starring Macaulay Culkin. Google remade and updated iconic scenes from “Home Alone” using today’s technology to promote their Google Assistant product. The campaign has garnered 70.7 million views to date.
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