Hasta La Creative!

As he browsed digital store shelves last month in search of an aromatherapy diffuser, entrepreneur David Berger had a single requirement for his wife’s Christmas gift: It had to work with Amazon.com Inc.’s Alexa software.

“She’s really into making the house smell beautiful, and I’m really into Alexa,” says Berger who lives in Weston, Connecticut. “So this is a great gift for both of us.”

Voice-activated digital assistants are racing from novelty to mainstream computing device. More than a quarter of U.S. adults will use one regularly next year, according to EMarketer Inc., and they’re increasingly ordering them to dim the lights, control the television and thermostat and, yes, turn on diffusers to waft scents around the house.

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