Hasta La Creative!

As we say goodbye to 2018, the editors of Ad Age’s Creativity are revisiting the year’s best brand ideas across a range of categories. Today, we count down the top 10 ideas in print, design, out-of-home and experiential marketing.

“This is the first time I ever bought a newspaper.” This quote from a New York-based 18-year-old, cited in New York Magazine’s The Cut, is enough to explain the brilliance of our No. 10 idea in the Print/Out-of-Home/Design Category. The New York Post featured a real cover wrap from cult streetwear brand Supreme on its August 13 edition, sending the paper flying off newsstands (and onto eBay, where they’re still currently selling for around $10 apiece). A super fresh idea that brought life to a “dying” medium.

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