Matthew McConaughey's newest weird Lincoln spot uses a cue ball as a prop
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Who stares at a pool table and thinks about SUV cruise control technology? Matthew McConaughey, that’s who.
The actor, who has been staring in ridiculously introspectiveand flat-out weirdLincoln ads for more than four years, is at it again. This time he uses a rolling cue ball as a muse. Propelled by a trick shot, the white ball curves around the eight ball, prompting McConaughey to flash back to a Lincoln Nautilus evading an obstacle in the road before returning to its original path. Because, of course, he would think of that.
The spot, which promotes Lincoln’s “Co-Pilot360” driver-assistance technology, follows other random analogies made by Lincoln and McConaughey over the years. Once, he jumped backwards into a pool at night, which, according to the ad, is just like driving in a rainstorm.
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