Dec
20
Struggling Blue Apron orders a new creative agency
Posted in: Uncategorized
Blue Apron, which could really use a boost, hired Swift as its new creative agency of record.
The hire comes as Blue Apron struggles to thrive in the meal-kit space, which is packed with major competitors such as market leader Hello Fresh and smaller online rivals, in addition to stores and restaurants offering their own versions of prep-at-home dinners. Blue Apron’s customer count fell in 2017, and so far this year the decline has persisted.
Blue Apron had worked with Droga5 starting in 2016, but that agency’s last new campaign for the meal-kit company debuted in January. A campaign from Swift is set to debut in late December. Droga5 declined to comment.
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