Hasta La Creative!

When Fox Sports head Eric Shanks attended last month’s Major League Baseball owners meeting, he did more than pass along good tidings from his boss. He brought the man himself, Lachlan Murdoch.

Like his billionaire father Rupert, Murdoch knows commissioners and owners are integral to his vision for the company, which is charting a new course after a blockbuster deal with Walt Disney Co. The meeting was a chance to show Fox’s loyalty to baseball at a time of flux, Shanks said.

“That’s how you build a successful business,” he said in an interview. “The strategy is actually putting the effort into — and making sure — every one of your partners knows how important they are.”

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