Verizon's branding blooper. Plus, the strange, sad world of wannabe Instagram influencers: Wednesday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Verizon is killing off the Oath brand name. As of Jan. 8, the new name for the business unit containing Yahoo and AOL will be Verizon Media Group. It’s a perfectly sensible name, if bland, and the name “Oath” always felt weird and pointless during the brief period it was in use. But Verizon’s announcement caused some bafflement because the company illustrated the press release about Verizon Media Group with a confusing logo, a “Y” in a purple box. Was that a “Y” … for Verizon Media Group? Or an accidental use of the Yahoo insignia? Business Insider writes that “the Y logo appears to have been a gaffe that immersed the rebranding effort in confusion.” And people are making a lot of jokes about it on Twitter. Like, “Y tho?” and “Y indeed?”
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