Artificial Intelligence in action: 4 ways marketers can use AI


Content provided by IBM with Insider Studios.

Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology and draw insights from reams of data, all while meeting skyrocketing customer expectations.

But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns.

Continue reading at AdAge.com

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