Dec
14
Kind en Gezin: Breastfeeding Extras
Posted in: Uncategorized
Breastfeeding away from home, makes more and more mothers feel uncomfortable. They receive negative comments, are asked to ‘do it somewhere else’ and feel embarrassed. The Belgian organization ‘Kind en Gezin’ wants breastfeeding to be something normal again. To do this they invented ‘Breastfeeding Extras’: mothers that breastfeed their babies in the background of popular television programs, series, movies or video clips. By bringing breastfeeding back into popular culture, our Extras are making breastfeeding truly part of everyday life again.
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