Dec
12
Accenture Interactive Confirms It Intends to Purchase Social Media Outfit Adaptly
Posted in: UncategorizedAmid reports of Accenture’s aspirations in the media business, the consultancy’s digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to bolster the company’s Accenture Interactive Programmatic Services offering, as Adaptly helps advertisers purchase media on social networks including Facebook and Twitter. Adaptly will be housed…
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