McDonald's franchisees to corporate: We're not going to take it
Posted in: Uncategorized
It’s tough being a McDonald’s franchisee these days. More than 1,000 are expected to voice their displeasure at a meeting in Dallas this week, the latest move in what could become a historic showdown between the fast-food juggernaut’s corporate team and its 1,700 U.S. restaurant owners.
The costs of labor, goods and rent are all rising, while diners are showing up less frequently. At the same time, CEO Steve Easterbrook’s three-year-old turnaround plan requires store owners to pony up hundreds of thousands of dollars for high-tech store remodels.
As a result, an October effort to create the franchisee version of a unioncalled an owners associationwas successful, as nearly one-quarter of McDonald’s U.S. franchisees attended a meeting in Tampa, Fla. The group formally incorporated in Illinois shortly after.
Post a Comment