A U.K. Grocery Store Is Letting You Get Awkwardly Festive by Shopping on Ice Skates

According to U.K. grocery chain Iceland’s research, 89 percent of children find holiday food shopping to be boring. So the brand found a new way to keep things entertaining in the aisles. “Shopping on Ice” is a concept recently tested in the chain’s London Stratford location, where 12 ice rink experts worked overnight to install…

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