Dec
05
New Oscars Host Kevin Hart Hopes His Branding Mojo Can Stop the Show’s Ratings Spiral
Posted in: UncategorizedAs ABC and the Academy of Motion Picture Arts and Sciences try to stop the Oscar’s steep ratings declines–the 18-49 audience, which had already hit an all-time low in 2017, fell another 25 percent during March’s telecast–they have tapped a new celebrity host who seems to have the Midas touch with brands: Kevin Hart. And…
Post a Comment