No, political strife won't hurt Super Bowl advertising
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There’s been a lot of prognosticating that the conversation around Colin Kaepernick is making advertisers rethink their Super Bowl strategy. But the reality is, unless we see a massive groundswell of celebrity support (and perhaps even if there is), the Super Bowl will continue to be among the most coveted platform for advertisers.
It’s business as usual for marketers following comedian Amy Schumer saying she will not appear in any Super Bowl ads next year in a show of support for Kaepernick, and reports that Rihanna and Pink turned down offers to perform at the big game for the same reason, according to media buyers and other people familiar with the situation.
“We have not had any clients express any concerns,” says Gibbs Haljun, managing director, media investment at GroupM.
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