Oct
31
Apple Used Found Footage to Show Hidden Glimpses of the World’s Most Creative Minds Hard at Work
Posted in: UncategorizedThere are times when simplicity is best. Unnecessary complexity can muddy the creative waters, especially when it comes to advertising and marketing. In the case of Apple, found imagery is a compelling way to convey how its products are ubiquitous among creatives in the brand’s new film, entitled “Make Something Wonderful.” Ostensibly, the ad–supporting the…
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