Oct
30
CBS research guru David Poltrack will step down in 2019
Posted in: Uncategorized
After a career spanning 50 years at CBS, David Poltrack, the dean of broadcast research mavens, is stepping down from his post.
Poltrack will retire from the network on June 30, 2019. During the remaining eight months of his tenure, the chief research officer and president of CBS Vision will focus on research initiatives having to do with video consumption in the here and now while developing a long-term outlook for the media business as a whole. He reports to CBS Corp. president and acting CEO Joe Ianniello.
CBS said Poltrack’s decision to retire after putting in a half-century at the company has been in the works for some time.
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