Oct
26
How Ad-Tech Companies Are Trying to Crack the Complex Audience Matching Quandary
Posted in: UncategorizedA recent ANA survey highlights how “identity” is a primary need for marketers in order to target audiences with appropriate messaging. Forty-seven percent of U.S. marketers claim their organizations will significantly increase investment in audience identity solutions next year. In a bid to boost marketers’ ability to accurately target audiences outside of the industry’s walled…
Post a Comment