Oct
26
EasyJet: Team easyJet: Ready for Take-Off
Posted in: Uncategorized
Instead of creating a traditional advertising campaign, FCB Amsterdam chose for easyJet to sponsor one Holland’s biggest speed skating teams to win the orange hearts of the Dutch. The film is the start of the sponsorship, which shows how much the speed skating team and the flight crew of easyJet have in common. From innovation, efficiency as their focus on female empowerment. During the film we see both team working simultaneously towards the start of their flight; both on the runway as on the ice.
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