A Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone Would Notice

Most awareness campaigns, as the name implies, are made to get attention. But here’s an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation, subtly added a lump recently to one of the breasts on Dublin’s iconic Molly Malone statue, whose bronze bosom is burnished from frequent touching by…

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