The U.S. 'may be near saturation' for streaming video services
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To keep his family of four entertained, Ben Emery pays about $180 a month for Spectrum TV and internet service, Netflix, Amazon Prime and Hulu. He gets Amazon mostly for free shipping and Hulu in part because his 5-year-old daughter likes “Teen Titans Go.”
“Netflix and Hulu got in early, so that’s where I’m willing to invest my money,” says Emery, 41, a bank risk officer who lives in Kernersville, North Carolina. “I don’t have unlimited funds.”
Consumers like Emery represent an inconvenient truth for the burgeoning online video industry. Just 16 percent of U.S. broadband homes subscribe to three or more video services, according to researcher Parks Associates. And nearly two-thirds of TV homes already get at least one of the big three: Netflix, Amazon Prime or Hulu, according to Nielsen.
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