3 Factors Marketers Should Keep in Mind When It Comes to Making a Brand Impact

These days, there’s no shortage of brands trying to outcompete each other and win the wallets of consumers–especially because with social media, companies of all sizes can now get their brand story out there with less marketing spend. Leesa Eichberger, head of brand marketing at Farmers Group, calls this phenomenon a “democratization in media.” So…

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