5 ways I learned to stop hating Advertising Week–and started loving it
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Ad Age has been at Advertising Week all week, in the form of editorially moderated panels, roving reporters and a modest little charging station neatly positioned on the fourth floor next to the Target Media stage. This has actually been prime viewing area from which to see which manifestation Bullseye the Target dog has been taking all week: Monday–real dog. Tuesday–human in a dog costume. WednesdayTarget shopping cart full of stuffed toy dogs.
But as I’ve been attending, I’ve also witnessed another trend: More than one advertiser wondering if Advertising Week, and other conferences like it, is proof of the industry simply talking to itself. “It’s a big boondoggle,” they say (only they use an 11-letter word that starts with “cluster” and rhymes with “firetruck”). It’s pay for play, they complain (ok, kinda true). Still. To all of this I say: “Lighten up!”
Conferences are like any other personal or professional experience. Whether it’s college or Burning Man or Salesforce Dreamforce, you’re going to get out of it what you put into it. Hence these top five conference attendance tips:
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