'Roseanne' may be dead but 'The Conners' is one of the most expensive shows for advertisers
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When ABC canceled the hugely popular reboot of “Roseanne” in May following a racist Twitter rant by Roseanne Barr, it appeared to be a major blow to the alphabet network. But the spin-off “The Conners” has managed to be a valuable replacement for the alphabet network, as one of the most expensive broadcast prime time shows for advertisers in the 2018-2019 season.
ABC had made “Roseanne” a centerpiece of its pitch to advertisers during its upfront presentation. The reboot, a mid-year replacement last season, averaged 13.5 million viewers and a 3.5 rating among 18- to 49-year-olds and the premiere marked the largest audience for a sitcom since September 2014. If “Roseanne” were to have seen a second season, some buyers expected they would have to pay at least $100,000 more for 30-seconds of commercial time than they paid last season.
And while the cost for “The Conners,” which focuses on the rest of the Conner family in the aftermath of Roseanne’s death, doesn’t exactly hit that mark, it sure did come close.
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