Oct
03
Advertising Week Day 3: Alex Bogusky's head and how to become a legend
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Will Smith says you can be a legend
A round of cheers went up from today’s Advertising Week audience when actor Will Smith told attendees — who live and die by metrics — to have the courage to ignore the data if your instinct tells you otherwise. “Nothing is more valuable than your gut,” Smith says. “The metrics are there to help you train your gut because at the end of the day you have to make the call on the extraordinary. The metrics keep you in the ordinary. The thing that succeeds is going to be way outside what somebody even thought was possible.” Often, he says that means “You’ve got to make a call when everybody says no. That’s the one that makes you a legend.” — Garett Sloane
Domo arigato, Mr. Bogusko
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