Oct
02
Why Dollar Shave Club Has Gone ‘Sweet’ and ‘Sincere’ in Its New Campaign
Posted in: UncategorizedDollar Shave Club, the disruptive grooming startup, isn’t for men only. “A lot of our members are women, not a majority, but a meaningful percentage, and for themselves,” said founder Michael Dubin at Brandweek last week. “But we’ve never taken a these-products-are-designed-for-women approach because the big need is for guys,” Dubin added. During his keynote…
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