Oct
01
Siltanen & Partners won't participate in your traditional agency review
Posted in: Uncategorized
Siltanen & Partners is bidding adieu to the traditional review.
The 19-year-old agency, headquartered in Los Angeles and founded by TBWA/Chiat/Day vet Rob Siltanen, is trying out new model in which it snubs traditional agency pitches in favor of what it’s calling the “S&P Guarantee,” a free trial of sorts to see if the agency is a good fit for a new client. The shop recently tapped Leonard Armato onetime Skechers president and CMO and former agent to Shaquille O’Neal and Kareem Abdul Jabbar as its new CEO, while Siltanen serves as chairman and chief creative officer.
The agency’s client list includes Coldwell Banker Real Estate, Sketchers, sandwich chain Togo’s and Asian restuarant chain Pei Wei.
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