Sep
25
AT&T invokes Alexander Graham Bell as it names its ambitious high-tech ad division
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AT&T is nodding to Alexander Graham Bell in the name of its nascent advanced advertising unit: Xandr.
Led by CEO Brian Lesser, until now using the placeholder name “AdCo,” Xandr combines AT&T’s various advertising and analytics businesses, including its AdWorks addressable division and the newly acquired ad tech giant AppNexus.
AT&T announced the brand name for the unit on Tuesday at its Relevance Conference, taking place this week in Santa Barbara, California.
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