Sep
21
Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Posted in: UncategorizedWhen it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers’ reliance on “the duopoly.” The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to…
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