Hasta La Creative!

Adobe Systems agreed to acquire software maker Marketo Inc. for $4.75 billion, bolstering its marketing tools in a bid to compete against Salesforce.com Inc. and Oracle Corp. in a fast-growing business.

The deal, which would be Adobe’s largest acquisition ever, is expected to close during the fourth quarter of fiscal 2018, the San Jose, California-based company said Thursday in a statement.

Adobe, the maker of image-editing tool Photoshop, has sought to develop a software suite that includes advertising, analytics and e-commerce programs. Marketo, owned by Vista Equity Partners, provides one of the last pieces of that puzzle. Adobe purchased Magento Commerce for $1.7 billion in June to enter the market for e-commerce.

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