New 'Call of Duty' release energizes Activision shares
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Activision Blizzard’s recent stock gains may be a sign that the company’s new Call of Duty: Black Ops 4 is ready to take on Fortnite in the fight for “battle royale” gamers.
Blackout, the newest style of play in the billion-dollar Call of Duty franchise, has impressed analysts in beta testing, and the YouTube trailer has more than 4 million views ahead of the game’s Oct. 12 release. The new mode “should be highly engaging and could later be monetized,” according to Goldman Sachs analyst Christopher Merwin.
Analysts expect further upside to Activision shares through the holiday shopping season. The stock has rebounded about 25 percent from its April lows after Fortnite’s popularity triggered a broad sell-off in video game stocks. The free game helped spark interest in the battle-royale mode, where 100 people play at once. Electronic Arts is also planning a battle-royale mode for its upcoming Battlefield V game, due to be released in November.
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