What you need to know about the insanely expensive Florida Senate race in 90 seconds
Posted in: Uncategorized
As Ad Age reported earlier this week, we’ve seen an outlay of nearly half a billion dollars on TV and radio advertising on U.S. Senate campaigns across the 11 key battlegrounds that Ad Age Datacenter (specifically, Kevin Brown, Bradley Johnson and Catherine Wolf) is tracking during the midterm elections in partnership with Kantar Media’s CMAG (Campaign Media Analysis Group).
Today, we’re taking a closer look at the U.S. Senate race in Florida, which easily takes the crown for the most insane spending of all: $128.5 million, which includes ad placements on broadcast TV, local/regional cable and satellite TV, Spanish-language local TV and radio to date by candidates’ campaigns and the various groups (including PACs) that support them.*
Without further ado, here’s your executive summary on the Florida race:
Post a Comment