Hasta La Creative!

Why drink coffee that’s just good for your taste buds when you can choose a brew that’s also good for the world? In its first campaign for the brand since coming on as an agency partner for Keurig last year, Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P) shows how you can make every cup count by choosing Laughing Man Coffee.

The Laughing Man Foundation makes every cup count by investing in programs that clear the way to health, growth, and success for coffee farmers and their families. Coffee farming requires the support of the whole family and community. In 2018, The Laughing Man Foundation, in collaboration with Fair Trade, will see 100 families improve their homes for a better quality of life as well as 40 students receive college scholarships.

In a series of five spots, which launch nationally today, March 12th, RTO+P documents brand co-owner, Hugh Jackman, visiting Huila, Colombia and showing off how Laughing Man Coffee impacts the people and communities that grow the beans firsthand.