Mar
07
Coke Gives Japanese Customers a Way to Get Buzzed With New Drink
Posted in: Uncategorized
Coca-Cola Co., which has sold its famous soft drink for more than 130 years, wants customers in Japan to try something harder.
The company is launching a canned version of Chu-Hi, an alcoholic drink made with shochu, a distilled beverage typically made from rice, barley, sweet potatoes and other ingredients. The move is a first for Coke, which has stuck to cola and other non-alcoholic drinks except for its brief ownership of a wine subsidiary that ended in 1983.
Chu-Hi is considered a low-alcohol beverage, but proofs can range as high as 18 (9 percent alcohol by volume).
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