Instituto Nacional de Seguros: How To Run a Red Light?, How To Overtake in a Turn?, How To Overtake in Traffic, How To Exceed The Speed Limit?
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Instituto Nacional De Seguros
With recklessness tutorials of motorcyclists Instituto Nacional de Seguros makes aware about driving with caution.
If you drive through the streets of Costa Rica it is possible that some of these scenarios sound familiar: motorcycles passing by double yellow line, bordering between buses, skipping traffic lights, disrespecting the speed limit and even driving on the sidewalk. The most alarming thing is that motorcyclists, making up only 18% of the total vehicle fleet, account for 44% of deaths in traffic accidents. According to the Road Safety Council, the great majority of accidents are caused by the imprudence of drivers.
Advertising Agency:Ogilvy & Mather, San José, Costa Rica
Chief Creative Officer:Javier Urbaneja
Creative Directors:Joshua León
Creative Director:Hector Acuña
Art Director:Hector Acuña
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Copywriter:Oscar Carrera
Director:Neto Villalobos
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